We’ve all double-tapped those dreamy shots of Bali’s rice terraces or Kyoto’s torii gates—but behind the filters lies a serious issue: overtourism. As millions flock to the same few “must-see” spots, local communities, ecosystems, and cultures are struggling to keep up. This article breaks down what overtourism really means, why it’s happening, and how sustainable travel can be the antidote. From the environmental toll on destinations like Bali and Maya Bay to the cultural erosion in Kyoto, it’s time to rethink how and where we travel. Discover real-world examples of destinations and tour operators pioneering sustainable travel solutions, plus practical tips for travelers who want to make a positive impact. Because the future of travel isn’t about doing less—it’s about doing it better.